Agenda

WEDNESDAY, FEBRUARY 25, 2015


9:00AM – 8:00PM  Registration
Please pick up your Registration Goody Bag and Badge. A badge is your admission to the conference program, breakfast, lunches, and receptions.

blog_clinic-15-but-1.120Don’t forget to sign up for your free blog clinic which is included in your registration. By appointment only – sign up onsite at the registration desk.  You will also have the opportunity to get your website and blog evaluated at the Blog Clinic…Learn More


12:00PM – 4:00PM  Exhibitor Set-Up for Garden Bloggers Conference


 OFFICIAL KICKOFF FOR THE 2015 GARDEN BLOGGERS CONFERENCE
All attendees are invited and all activities are included in your registration package.

10:00AM – 2:00PM DIGITAL DAY at ADAC
Transportation from Grand Hyatt Hotel to ADAC and from ADAC to Phipps Plaza compliments of ADAC. Buses will leave the Grand Hyatt Hotel at 9:30AM. At 2:00PM buses will leave ADAC for a special excursion to Phipps Plaza
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2:00PM – 5:00PM LUXURY LIVING SHOW & OUTDOOR DESIGN AT PHIPPS PLAZA Sponsored by Atlanta Homes & Lifestyles

5:00PM Last buses depart from Phipps Plaza and return to the Grand Hyatt Buckhead Hotel for Garden Bloggers Welcome Reception.

5:30PM – 7:30PM  Welcome Reception at the Grand Hyatt Buckhead Hotel
Join your fellow bloggers and speakers for a get-to-know-you cocktail reception. Please wear your Garden Bloggers Conference badge for admission.


8:00PM  Official Wednesday After Party Sponsored by Sunbrella
Details to be announced shortly.


THURSDAY, FEBRUARY 26, 2015

All Conference sessions held in Buckhead Ballroom except otherwise noted.


7:30AM – 5:30PM  Registration
Please pick up your Registration Goody Bag and Badge. A badge is your admission to the conference program, breakfast, lunches, and receptions.


8:00AM – 9:00AM  Coffee with Sponsors and Exhibitors


9:00AM – 9:15AM  Welcome and Introductory Remarks

adam_japko-new_266Adam Japko
Founder
Garden Bloggers Conference and
Design Bloggers Conference
CEO, Esteem Media

 



9:15AM –10:00AM  KEYNOTE ADDRESS: How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line
With more and more bloggers, and more and more content, standing out from the crowd and building your online presence is harder than it has ever been. In this highly interactive and fast-paced session, popular speaker Marcus Sheridan will explain specific ways you can create content that will not only generate more traffic and loyal readers, but will also help brand you as a thought leader with a unique approach and a top go-to source for gardening information.

Marcus_Sheridan_photo200pixMarcus Sheridan – Marcus is the founder of The Sales Lion, one of the internet’s fastest growing marketing websites focusing on the transformational powers of inbound marketing on small businesses. Known for his contagious enthusiasm and boundless energy when on stage, Sheridan has since become a popular speaker and has been called the ‘Gary Vaynerchuk of the Swimming Pool Industry.’ …Read More

 



10:00AM –11:00AM  Branding and Maximizing Revenue for Your Blog and Website
The prevalence and importance of social media marketing can’t be overstated and is not going away! It’s time to discover how to gain ROI and brand recognition by generating a successful and sustainable social media campaign. Social media is a digital asset that grows every year – over time it can provide huge leverage and marketing independence. Jan and Shawna with share how to take your business to the next level with powerful social media strategies and tactics!

Jan_Bills-150x150Jan Bills – In 2006, she developed her business plan and strategy to exit corporate America to start her business. In 2008, she replaced her corporate high heels with Wellies and never looked back! Today she is living her dream and mixing business with pleasure! Founder of Two Women and a Hoe®, a full-service indoor/outdoor sustainable landscape design, installation and green garden management company. With over 173,000+ Fans on her business Facebook page and a robust social media presence, Jan is anxious to share her strategies with othersRead More

shawna-coronado-440Shawna Coronado – As an experienced spokesperson with green lifestyle living, organic gardening, social media, and eco content creation, she campaigns for social good online and speaks internationally on building community, simple living, and green lifestyle tips for the everyday person. Shawna’s social media expertise has propelled her far within the online industry…Read More

lisa-steele-523Lisa Steele – Lisa is the founder of Fresh Eggs Daily, currently the largest online natural chicken keeping resource. In five short years, her Facebook page has amassed nearly 400,000 likes, and her blog which she has been writing since the beginning of 2012, was named one of the Top Ten Garden Blogs for 2014 by Better Homes & Gardens magazine…Read More

 


11:00AM– 11:30AM  Networking Break/Interaction With Sponsors and Exhibitors



11:30AM– 12:15PM  The Ultimate Blog Platform?
Speaker TBA



12:15PM–1:00PM  YouTube Marketing: Learn How to Expand Your Brand into Video and Gain a Global Presence
Beth Le Manach, VP of Programming for Kin Community, YouTube’s #1 Lifestyle Community, and host/creator of “Entertaining with Beth” and the newly formed “In Beth’s Garden”, will show you how to take your brand to the next level, by expanding into video. Learn why YouTube is an ideal platform to build a video presence, best practices for building and sustaining an audience, basic equipment needed to get started, strategies for monetizing your content, and why the timing for launching a video brand, for design and garden professionals, couldn’t be better than right now! You’ve figured out Twitter, Facebook, Pinterest and Instgram. In 2015 learn how to master YouTube.

rob-ciampa-photoRob Ciampa
YouTube-certified, award-winning innovative CMO & entrepreneur @Pixability. Passionate & wickedly opinionated about sales, marketing, startups, food, & wine. Ciampa is the co-author of Pixability’s Top 100 Global Brands On YouTube, one of the most comprehensive and data-intensive studies of YouTube ever conducted. A dynamic spokesperson for the company, Ciampa is known not only for his sharp criticism of viral video promises and faulty digital video advertising, but also for his prescriptive YouTube strategy, content marketing, and advertising work with brands. He is YouTube-certified…Read More


beth-lamanach-photo-256Beth Le Manach
VP Programming, Kin Community and Host, Entertaining with Beth
Beth is a home cook that has refined her cooking skills by cooking, constantly; as well as producing over 500 episodes of food content for both cable and online networks. She is inspired by her French husband and their many trips to France where she has learned how to cook his favorite French foods, directly from her in-laws. She is also an avid gardener and her extensive vegetable garden serves as the basis for many of her favorite recipes…Read More


1:00PM – 1:15PM  Garden Bloggers Hall of Fame Awards Sponsored and Presented by Proven Winners
Our annual Hall of Fame Award Winners will be announced.


1:15PM – 2:30PM  Luncheon Break with Sponsors and Exhibitors
Buckhead Ballroom and Azalea Ballroom.



2:30PM – 3:30PM  Keynote Address

bunnywilliams_2014-377Bunny Williams
By day, Bunny is one of New York’s most successful interior designers, a woman whose hours are filled with high-powered meetings, magazine photo shoots, and detailed consultations with clients. But when the week shades into Friday evening, Bunny can be found in the idyllic retreat of her Connecticut garden, the emotional center of her life and the source of perhaps her greatest creative efforts…Read More

 


3:30PM –4:00PM  Networking Break/Interaction With Sponsors and Exhibitors


4:00PM – 4:45PM  Social Media Analytics
Speaker: TBA



4:45PM – 5:30PM  The Power of Personal Branding for Professional Success
Branding isn’t just for companies. Your personal presence is one of the most critical marketing assets to boost business. Learn how to manage the brand called YOU to build your credibility, visibility and sell-ability. With the right personal branding strategy and small marketing steps, you can make big strides to achieve a more competitive edge and reach a larger audience.

Personal Branding and Marketing expert Lorrie Thomas Ross, MA will teach:
•A simple formula to define, refine and grow your personal brand
•How to use the power of online marketing to optimize your brand identity
•Tips on how to develop authority, easily create content and establish personal style

lorrie_thomas_ross-546Lorrie Thomas Ross (aka The Marketing Therapist®), is a marketing expert, educator and author. She is the CEO of Web Marketing Therapy, Inc., a digital marketing agency and training company that gets…Read More

 

rochelle-greayer-429Rochelle Greayer is the author of Cultivating Garden Style (Timber Press, September 2014) as well as the founder and editor of Pith + Vigor, a literary newspaper and online magazine for garden enthusiasts. In addition, she is the creator of the popular blog Studio ‘g’, named one of the top ten gardening blogs by…Read More.

 

 

 

 

 


5:30PM – 7:30PM  Networking Reception at the Grand Hyatt Hotel
Join your fellow bloggers, exhibitors, sponsors, and speakers for a warm get-together reception. Please wear your Garden Bloggers Conference badge for admission.


8:00PM  Official Thursday After Party


FRIDAY, FEBRUARY 27, 2015


8:00AM – 9:00AM  Coffee with Sponsors and Exhibitors



9:00AM – 9:30AM  A Special Presentation by Adam Japko

adam_japko-new_266Adam Japko
Founder
Garden Bloggers Conference and
Design Bloggers Conference
CEO, Esteem Media

 


9:30AM – 10:30AM  KEYNOTE Address
Keynote Speaker: TBA


10:30AM– 10:45AM  Garden Bloggers Conference Scholarship Sponsored and Presented by Bonnie Plants


10:45AM– 11:15AM  Networking Break/Interaction With Sponsors and Exhibitors



11:15AM– 12:00PM  Website Security
Website security is important to everyone who owns a website or blog, as well as everyone who uses a website. Whether it gets five visitors a day or five-thousand, hackers are looking to compromise, break, infect and virtually own every website that they can for monetary and social purposes.While the topic seems mysterious to most users, website security is actually a set of simple principles that everyone can adopt to keep their risk at the absolute lowest. This discussion surrounds habits, practices and techniques to follow to keep a website or blog secure from hackers and malware.

Joe Herbrandson-photo-599Joe Herbrandson
Joe is a researcher and account manager with Sucuri. He works with malware and website security issues on a daily basis and has cleaned thousands of infected websites. His passion is helping people up their securityAlways fascinated by security concepts and practices, he has grown to love the journey of trying to understand and fit every technology into a grand secure plan.

 



12:00PM– 12:30PM  Wine, Branding, and Social Media
These two speakers were inspired by their passion for wine to leave the corporate world to take the lead in wine education and branding in the U.S and Asia. Brett and Jonathan will lead us through some practical understanding about enjoying wine, their personal stories, how to think about wine and design, why they use social media and content marketing to build personal and business brands, and then share some of their finest and favorite beverages.

brett_vankoski-267Brett Vankoski, Vice President and Co-Founder, Latitude Beverage Co., Ninety+ Cellars. Sitting in his cubicle one day in 2007, Brett realized that all he could expect to measurably accomplish in another decade of corporate confinement was a few more totally awesome PowerPoint presentations.Not satisfied with this vision of the future, he left the corporate world to pursue his MBA. Brett’s Masters in Beverage Appreciation consisted of compiling a small wine collection…Read More

Jonathon-Alsop-photo-172Jonathon Alsop is founder & executive director of the Boston Wine School and author of The Wine Lover’s Devotional: 365 Days of Knowledge, Advice & Lore for the Ardent Aficionado published by Quarry Books. Jonathon started life as a wine writer covering wine, food & travel in 1988. He is author of the wine column In Vino Veritas by Jonathon Alsop as well as many articles for the Associated Press, Frequent Flyer, La Vie Claire, Beverage Business Magazine, Mobil Travel Guides, Fodor’s Travel Guides, Boston Globe, and many others…Read More


12:30PM – 1:30PM  Lunch and Interaction with Sponsors and Exhibitors



1:30PM – 2:15PM  Session TBA

 



2:15PM – 3:00PM  Platforms: What do you need to know about Pinterest and Instagram?

nick-mccullough-466Nick McCullough

Nick is an APLD-certified Designer, who has won numerous awards including Young Professional Of The Year from the Perennial Plant Association. A self-described “plant nerd,” he is passionate about perennials and has a masterful understanding of how plants thrive in the Midwestern climate. His social media presence of over 3 million Pinterest followers makes him a standout in the industry, and a sought-after public speaker. Author of the Thinking Outside The Boxwood blog, Nick has also been a featured writer for publications such as Garden Design magazine. Read more

 


3:00PM – 3:45PM  Photography

Speaker: TBA


4:00PM – 4:15PM  Critical Takeaways from Garden Bloggers Conference 2015 and Special Announcements