Attend the only conference specifically focused on the interests of bloggers in garden and landscape design.
FREE Blog Clinic included in your registration package!
By appointment only – sign up onsite at registration desk.
SUNDAY, SEPTEMBER 22
2:00PM – 8:00PM REGISTRATION
4:30PM – 6:30PM Exhibitor Set-up
7:00 PM – 8:00PM WELCOME RECEPTION – Networking and Interaction With Sponsors
Join your fellow bloggers and speakers for a get-to-know you cocktail reception. Please wear your Garden Bloggers Conference badge for admission.
MONDAY, SEPTEMBER 23
7:30AM – 5:00PM REGISTRATION
7:30AM – 8:30AM Continental Breakfast Sponsored by Proven Winners
Networking and Interaction With Sponsors
8:30AM-9:00AM Welcome and Opening Address
9:00AM – 10:00AM OPENING KEYNOTE ADDRESS
Renowned Plantsman, Horticulturist, and Garden Writer
10:00AM – 11:30AM
Blogging With The Stars: Snapshots of Four Successful Blogs
One of the most exciting things about online publishing is that your success–however you define it–is limitless. Learn what four tremendously successful bloggers have done to get to where they are today.
Editor in Chief, Atlanta Homes & Lifestyles
11:30AM – 12:00PM Networking Break/Interaction With Sponsors
12:00PM – 12:45PM
The Business of Blogging
Develop your blog into a business step-by-step by learning how to promote yourself and how to further develop your brand. The key to your online blogging success is choosing the right business model and supporting infrastructure. In this session, learn proven methods for maximizing your online revenue — from arranging sponsorships, to selling products and events, to securing profitable online advertising.
Partner, The McCarthy Group
Founder of DigitalSherpa
12:45PM – 1:00PM AWARDS PRESENTATION
Garden Bloggers Hall of Fame Awards Presentation
1:00PM – 2:30PM Lunch/Interaction With Sponsors
2:30PM – 3:30PM
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand: Blogs, Instagram, Pinterest, and Houzz
Some of the best tips you’ll ever get for improving your blog. From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual market, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.
Account Management Supervisor
Director Of Marketing
3:30PM – 4:00PM Networking Break /Interaction With Sponsors
4:00PM – 5:00PM KEYNOTE ADDRESS 2
A BOTANIST WALKS INTO A BAR: How to Turn Any Topic Into a Lively (and Sharable) Story
Let’s be honest: A plant growing by itself in a pot is rather boring. It’s just sitting there being green. But when a person comes along and figures out how to commit murder with it, or make a drink out of it, or build a 40 billion-dollar industry from it–now we’ve got a story. And a story is what gets people talking. People get engaged with stories, they share them, and they remember them. Even a “how-to” subject like gardening is rich with great stories that educate and enlighten. Join Amy Stewart for a rant on how garden bloggers can tell more unforgettable stories and build a bigger following in the process.
Amy Stewart has built a career on turning seemingly mundane or obscure topics into viral hits. She’s turned her interest in earthworms, the flower industry, toxic plants, and herbal cocktails into lively, popular books, videos, and blog posts. She is the co-founder of the popular blog GardenRant and is a contributing editor at Fine Gardening magazine. She’s the author of six books, including four New York Times bestsellers, The Drunken Botanist, Wicked Bugs, Wicked Plants, and Flower Confidential.
5:30PM – 6:30PM Networking & Cocktails and Interaction With Sponsors and Exhibitors
TUESDAY, SEPTEMBER 24
7:30AM – 8:30AM CONTINENTAL BREAKFAST – Networking and Interaction With Sponsors
8:30AM – 9:30AM
Learn from one of the fast-rising stars in gardening social media about how to build your personal brand. Hear Teresa O’Connor’s journey to create the popular Seasonal Wisdom brand, using blogging, podcasting and social media. See how her path branched out into authoring a book, speaking at top garden shows and writing for popular consumer magazines. You’ll get Teresa’s seven steps for social media success, and meet other garden writers doing it correctly. Along the way, you’ll receive lots of practical advice to figure out how to move forward with your own blogging adventure.
9:30AM – 10:30AM
What New Media Can Learn From Traditional Media
Traditional forms of publishing are being transformed by new media as audiences begin to turn to blogs and social media channels for inspiration. Learn how traditional media is adapting to the challenge of new media, and what bloggers can learn from traditional media in terms of audience, content, and marketing strategy.
Publisher, Atlanta Home Improvement Magazine
Author, Recipe for Press
10:30AM – 11:00AM Networking Break /Interaction With Sponsors
11:00AM – 12:00PM
Connecting with Users: What you Should Know About Search and Analytics
Find out how best to attract the right kind of traffic to your website. How users search for information on the web, what the “long tail” is and why this matters to you. How search engines find pages, and learn some concrete tips on how to design your content to make it more “findable.” How you can use powerful, free tools like Google Analytics to understand your visitors, learn what’s working and what’s not, and help you learn where and how you can grow your traffic.
12:00PM – 1:00PM Lunch/Interaction With Sponsors
1:00PM – 2:00PM
How to Build Your Business Through Inbound Marketing
Inbound marketing has become most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
2:00PM – 3:00PM
Photography and Online Branding: Accomplish the Seemingly Impossible
Learn how photography can help you build your brand, differentiate your blog, and build traffic on your website.
3:00PM – 3:30PM
Critical Takeaways from Garden Bloggers Conference 2013 and Special Announcement for 2014
Note: Conference schedule is subject to change.