Home & Garden Digital Marketing Week and New Event

The Garden Bloggers Conference is now part of Home & Garden Digital Marketing Week!

2015 Garden Bloggers Conference

2015 Garden Bloggers Conference

Home & Garden Digital Marketing Week conveniently brings together three events in one location… our two luxury home & garden digital marketing conferences including the Garden Bloggers Conference and Design Bloggers Conference (March 6-8, 2016)…and now the new Home Design Digital Marketing Summit (March 8-9, 2016).

Debuting this year during Home & Garden Digital Marketing Week, the Home Design Digital Marketing Summit (HDDMS) is a MUST ATTEND for everyone selling luxury products and services to consumers and trade. The conference is built in response to overwhelming demand from interior designers, bloggers, retailers, showroom operators, architects, landscape architects, and garden professionals that are eager, but need guidance and more expertise, in understanding how to navigate the changed and continually evolving digital marketing landscape.

One action-packed and information-filled week offering all the right internet marketing, branding, and social media approaches for growing any style of luxury home design business in this new marketing reality. One All-Access Pass registration allows you to attend all three conferences during Digital Marketing Week.  Or, you can attend just one of the three conferences with a corresponding event-specific pass.

Whatever combination of events you choose, you will discover a chock-full calendar of on-site receptions and a plethora of after-parties and complimentary programming at designated locations in close proximity to the conference hotel.

The Luxury Home Design Industry

…has evolved in its reliance on the internet for personal and business branding, sale of design services and products, and participation in home design marketplaces and forums that connect consumers and the trade. It is increasingly challenging, and often intimidating, for interior designers, architects, landscape architects, garden professionals, showroom operators, luxury home retailers, manufacturers and brands to keep up, understand, and successfully execute a balanced internet marketing program in an evolving digital landscape.

As Organizers

…of the sixth Design Bloggers Conference and third Garden Bloggers Conference we have been guide and witness to the design trade’s enthusiastic transition from traditional to web-based content and social media marketers. First websites, then blogs and social media, and now industry marketplaces, e-commerce engines, and lead generation technology have been helpful to those home and garden professionals insistent on learning and participating to avoid being left behind.

While our blogger conferences continue to offer packed agendas with industry rock stars, top bloggers, internet marketing pros, leaders in brand building, social media gurus, and industry pros with success stories to share, the digital marketing opportunity and education imperative in the Home & Garden space has blossomed. Esteem Media has now taken on the job of fulfilling the unaddressed need for valuable face-to-face networking and practical takeaways on topics ranging from direct to consumer web sales, personal branding, social media, design marketing platforms, lead generation, content marketing, digital alliances, and more during one action-packed, networking-galore, and content-rich Home & Garden Digital Marketing Week – exclusively for the luxury Home & Garden industry, specially tailored for our industry’s unique needs, and in a comfortable and non intimidating environment comprised of your industry peers.

WHO SHOULD ATTEND?

  • Interior Designers
  • Design Bloggers
  • Industry Product Manufacturers
  • National and Local Design Showrooms
  • Architects, Luxury Design Retailers
  • Garden Bloggers
  • Landscape Architects
  • Industry PR and Agency Professionals
  • Market Centers
  • Anyone interested in learning how to use digital tools to market
    more effectively to the Luxury Home & Garden Consumer.

WHERE 

Grand Hyatt Atlanta in Buckhead
3300 Peachtree Road NE, Atlanta, GA 30305

Register for the All-Access Pass which allows you to attend all three conferences during Digital Marketing Week.  Or, you can attend just one of the three conferences with a corresponding event-specific pass.

 

Highlights from the 2015 Garden Bloggers Conference

GBC- kfp-selfie-stickWe are so grateful to our attendees, speakers, sponsors, and exhibitors for making our second Garden Bloggers Conference a success!

So many to thank – from Nate Berkus, Bunny Williams, Marcus Sheridan, Shawna Coronado, Lisa Steele, Jan Bills, Linda Ly, Rochelle Greayer, Sara Bendrick, Nick McCullough, Allison McCullough, and Kelly Fitzsimmons just to name a few.

We also want to acknowledge the generous support of:

  • Bonnie Plants for providing 5 new garden bloggers the opportunity to attend the event as part the Conference Scholarship Program and Sponsorship.
  • Proven Winners for sponsoring the 2015 Garden Bloggers Conference Hall of Fame Awards. This year our Hall of Fame winners included Best Overall Blog: Red Dirt Ramblings, Dee Nash; Best Blog Graphics, Photography, and Presentation: Green Thumb White Apron, Brett Youmans; Best Writing: Mother of a Hubbard, Cathy Rehmeyer; and Best New Blog: Redeem Your Ground, Doug and Brittany Scott.
  • The Garden Writers Association and The Association of Professional Landscape Designers (APLD) for embracing our event from the very beginning and sharing our vision for the focus of the program.
  • The more than 70 exhibitors and sponsors on our expo floor shared with our sister event Design Bloggers Conference – from ADAC to Vita – who strive to make our lives better and more beautiful.

Garden Blogger Conference After Party EventIf you missed the event we figured that we couldn’t summarize the conference any better than YOU, our attendees, so here you’ll find a collection of the highlights, recaps, new friends, and key takeaways from the conference, along with lots of photos.

Hoping we all meet again next year!

 

 

 

Rochelle Greayer to Speak at Garden Bloggers Conference

cultivating-style-cover

rochelle-greayer-429Rochelle Greayer is the author of Cultivating Garden Style (Timber Press, September 2014) as well as the founder and editor of Pith + Vigor, a literary newspaper and online magazine for garden enthusiasts. In addition, she is the creator of the popular blog Studio ‘g’, named one of the top ten gardening blogs by the editors of Better Homes and Gardens and BHG.com; co-founder and editor of Leaf Magazine, a digital design magazine for garden makers; and a weekly columnist (The Gardenist) for Apartment Therapy, “one of the most influential interior design sites on the Web” according to Forbes magazine.pith-vigor cover-200px

A graduate of the English Gardening School in London, she has been designing gardens for private residences and hotels around the world since 2002. A lover of fresh homegrown food, she is also one of the founders of the Harvard Farmers Market, the largest weekly farmers market in central Massachusetts. Prior to her garden design and writing career, Rochelle was a physicist rocket scientist (yes, really), riding in the cockpits of F-14s and F-18s and helping launch Russia’s first commercial satellite.

Prior to writing her first solo book, Cultivating Garden Style (Timber Press, September 2014), in 2012 she was featured in Luke Dixon’s Keeping Bees in Towns and Cities and in 2004 and 2005 she worked with Rosemary Alexander to co-author The Essential Garden Design Workbook and The Garden Makers Manual.

Nate Berkus to Speak at Garden Bloggers Conference

Nate_Berkus_Headshot-new-250

Photo credit: Target

We are ecstatic to announce that Nate Berkus will be speaking at the Garden Bloggers Conference.

Nate is a decorator, product designer and author. His interior design firm, which he founded in 1995, designs interiors across the country and around the world. In Fall 2012, Nate brought his branded line of home goods and accessories to Target stores nationwide, and his fabric collections are available at Fabricut, Calico and Jo-Ann Fabric & Craft Stores. He was the host, judge and executive producer on NBC’s “American Dream Builders” in 2014. Nate’s interiors, and design expertise, have garnered national press in publications such as Elle Decor, Architectural Digest, House Beautiful, Us Weekly, People, O Magazine, Lucky and InStyle, among others.

Join us at the conference and take advantage of this opportunity to see Nate!

For more on Nate, visit his website.

Lori Thomas Ross to Supply Marketing Therapy at Garden Bloggers Conference

lorrie_thomas_ross-546We are delighted to have Lori Thomas Ross as a speaker at this year’s Garden Bloggers Conference. Lorrie Thomas Ross (aka The Marketing Therapist®), is a marketing expert, educator and author. She is the CEO of Web Marketing Therapy, Inc., a digital marketing agency and training company that gets organizations on the right path to success. Her expertise empowers organizations to create scalable web solutions that brand, build and boost business. She speaks nationally on a number of marketing-related subjects. Lorrie teaches custom courses for corporations as well as workshops through UC Berkeley Extension. Her book, The McGraw-Hill 36-Hour Course to Online Marketing is a common companion to professionals looking for online marketing management expertise, support and guidance.36_hours_book_cover_200x200

Ross’ marketing and education background have turned her into a “markEDing” evangelist (that’s not a typo, it’s a mashup: Marketing + Education = markeding®). She is staging a peaceful revolution on the way that people and companies think about and approach marketing. Approaching marketing in an ethical way with a pure, educational purpose helps people better understand why to support an organization’s products and services, takes the stress out of marketing and gets more “good” organizations over their fear of marketing so they get in the game.

Lorrie Thomas Ross holds a Master’s degree in Organizational Management from Antioch University. She has been featured in the media as a marketing expert by publications including INC, Forbes, SUCCESS Magazine, the Associated Press, eCommerce TimesEntrepreneur and FOX News.

www.lorriethomas.com 
www.webmarketingtherapy.com

Lisa Steele to Share The Secret of Her Success at the Garden Bloggers Conference

 

lisa-steele-523We can’t wait to hear Lisa reveal how she successfully launched Fresh Eggs Daily, currently the largest online natural chicken keeping resource, during her presentation at the Garden Bloggers Conference. In five short years, her Facebook page has amassed nearly 400,000 likes, and her blog, which she has been writing since the beginning of 2012, was named one of the Top Ten Garden Blogs for 2014 by Better Homes & Gardens magazine. A certified herbalist, Lisa peppers her blog with herbal remedies, tips on growing and using herbs, practical craft projects, recipes using fresh eggs and produce, and homemade products for the coop and home along with her basic natural chicken and duck keeping advice, drawing in more than 375,000 page views a month.

Her blog has more than two dozen corporate sponsors, an Amazon affiliate storefront and Lisa runs an Etsy shop from which she sells rustic, farm-themed goods that she handmakes. In addition to her blog and Facebook page, she is also an active presence on YouTube, Twitter, Pinterest and Instagram.

In October 2013, Lisa wrote her first book titled Fresh Eggs Daily: Raising Happy, Healthy Chickens…Naturally (St. Lynn’s Press) which has held the #1 spot on Amazon.com in the Bird Care category for most of the time since its release. She is currently working on a second book. She is also a contributing writer for Hobby Farm magazine, Hobby Farm Chickens magazine, Hobby Farms DucksUrban Farm MagazineHGTVGardens, and Backyard Poultry magazine.

As a true testament to the burgeoning interest in raising backyard flocks as a whole and Lisa’s personal success in the field, she recently recorded a radio show with P. Allen Smith and will be appearing on his television show on PBS as well. She also has appeared on a local NBC-affiliate lifestyle-themed television show. She has been featured in several national magazines here in the US, including Southern Living and Good Housekeeping, as well as publications as far away as Great Britain and New Zealand.

Lisa’s plans for 2015 include Fresh Eggs Daily-branded products in conjunction with several national companies and appearances on national television, along with growing her brand and presence online by continuing to provide relevant and high-quality content and information on both Facebook and her blog, as well as expanding her scope to include more duck-related projects. Her 2014 gross income reached six figures.

Jan Bills to Speak at Garden Bloggers Conference

Jan_Bills-150x150Jan Bills owns and operates Two Women and a Hoe®, a boutique indoor/outdoor sustainable landscape design, installation, and landscape management company in Michigan.

In 2006, she developed her business plan and strategy to exit corporate America to start her business. In 2008, she replaced her corporate high heels with Wellies and never looked back! Today she is living her dream and mixing business with pleasure!

In 2012, Jan launched a new business venture in her off-season, Social Media Millionaire Makers. Her passion for social media affords her the opportunity to consult and train small business owners, bloggers, and non-profit organizations. She also developed an e-Course entitled, ‘Numbers Don’t Lie’. With over 225,000+ Fans on her business Facebook page and a robust social media presence, she is anxious to share her strategies with others.

Jan holds a Masters of Art in Organizational Management and a Bachelor of Science in Business & Management. She is an Advanced Master Gardener and Certified Landscape Designer. She is also a contributing writer for State-by-State Michigan Gardening.

Shawna Coronado to Speak at Garden Bloggers Conference

shawna-coronado-440Shawna Coronado is an author, on-camera spokesperson, newspaper columnist, photographer, internationally recognized keynote speaker, and successful social media marketer with over eighteen years of experience with sales, marketing and public relations.

Shawna will speak on the topic “How to Monetize Your Online Brand.” Within the our industry in the last five years, social media tools such as Facebook, Twitter, Google+, LinkedIn, blogging and more have transformed how people communicate and build their businesses financial stance. Bloggers the world over are utilizing these tools to both connect and monetize their brands. Discovering how to build brand legitimacy and find new ways to monetize our brands while attracting fresh and interested consumers as our readers is the first step to creating a blogging revenue stream. In this discussion, Shawna will talk about techniques for blog monetization that can lead to stronger income.

As an experienced spokesperson with green lifestyle living, organic gardening, social media, and eco content creation, she campaigns for social good online and speaks internationally on building community, simple living, and green lifestyle tips for the everyday person. Shawna’s social media expertise has propelled her far within the online industry – she has over 200,000+ followers on her social media outlets and 170 videos on YouTube with a million+ views. Her goal with her online presence is to better the world by utilizing community involvement and simple green living as tools to encourage social good.

Shawna appears regularly on international radio and national American TV as well and has been featured on many stations including ABC, NBC, WGN, and PBS TV. Her organic living photographs and stories have been featured both online and off in many international home and garden magazines and multiple books. You can learn more about her at http://www.shawnacoronado.com.

2015 Hall Of Fame Nominations Now Open!

Proven_Winners_200pixIt’s time to begin the exciting process of electing new members to the Design Bloggers Hall of Fame! We are also excited to announce that this year’s Garden Bloggers Hall of Fame awards will be sponsored by Proven Winners.

Garden Bloggers…it’s your time to be recognized on the global new media stage! We will be announcing that nominations for the Garden Bloggers Hall of Fame will be open shortly. . The role of the Hall of Fame is to recognize excellence in blogging and new media in the field of garden and landscape design. Each year, a new set of outstanding design blogs will become eligible through an open, online nomination process leading up to the ultimate recognition as Hall of Fame inductee.

The winners, and runner ups, will be determined through a combination of ratings by a panel of judges and a public vote. The awards will be presented live, and the inductees recognized during the 2015 Garden Bloggers Conference at the Grand Hyatt Buckhead Hotel in Atlanta on February 26, 2015.

Nominate a Blog Now!

Here is how the Garden Bloggers Conference Hall of Fame Awards process works:

  • The awards are open to any English-language garden or landscape design blog.
  • The nomination period will start on December 11, 2014, and continue through the end of the day (Eastern Standard Time) on January 9, 2015. Nominations are open to the public and will be made via the Garden Bloggers Conference website (see below to nominate a blog). A nomination can be made by simply adding a comment to the page for the designated category nominating the blog for consideration. Each blog nominated for a category will be included in the selection process; additional nominations for a blog in the same category will have no effect, so once a blog is nominated for a category there is no reason to nominate it again.
  • A panel of expert judges will evaluate all the nominated blogs for each category during the period January 9 – January 16, 2015 and will select the top five blogs in each category.
  • The public will be given the opportunity to vote for the finalists of each category from January 19 – February 6, 2015.
  • Each category winner will be chosen based on 50% of the input coming from the judges and 50% coming from the public vote.
  • The awards will be presented live at the Garden Bloggers Conference at the Grand Hyatt Buckhead Hotel in Atlanta on February 26, 2015.

We look forward to your participation!

Congratulations to our 2013 Garden Bloggers Conference
HALL OF FAME Award Winners!

Best Overall Blog: Margaret Roach, A Way to Garden
Best Writing: Garden Rant
Best Design and Photography: David Corscadden, Beyond the Wild Garden
Best New Blog: Paul Dysinger, Born To Grow

Marcus Sheridan, Web Marketing Guru, Keynotes Garden Bloggers Conference

Marcus-Sheridan-largeCalled a “Web Marketing Guru” by the New York Times, Marcus Sheridan has traveled the world, helping businesses and brands of all sizes simplify marketing in the digital age so they get results. Known for his contagious enthusiasm and boundless energy when on stage, Marcus has since become a popular speaker and has been called the ‘Gary Vaynerchuk of the Swimming Pool Industry.’

I had the pleasure of hearing Marcus speak recently and the attendees absolutely adored him! In fact, he was rated as the #1 speaker at this conference. We are so fortunate to have been able to book Marcus since he is a highly-sought-after keynote speaker.

He speaks passionately about what he has learned himself and provides simple, real-life examples of how he has made his brand and business wildly successful. In fact, as a result of his own meteoric rise, he has become a very successful HubSpot Partner, training inbound marketers  and companies everywhere how to find success.

Marcus Sheridan is the founder of The Sales Lion, one of the internet’s fastest growing marketing websites focusing on the transformational powers of inbound marketing on small businesses. But before spreading the good word about marketing, Sheridan, who also owns a prominent swimming pool company, established the most popular swimming pool website in the world through content marketing. (Marcus is also known as “The Pool Guy.”)

Marcus’ topic is entitled How Content Marketing Can Build Traffic, Loyal Readers, Your Brand, and Your Bottom Line: With more and more bloggers, and more and more content, standing out from the crowd and building your online presence is harder than it has ever been. In this highly interactive and fast-paced session, popular speaker Marcus Sheridan will explain specific ways you can create content that will not only generate more traffic and loyal readers, but will also help brand you as a thought leader with a unique approach and a top go-to source for gardening information.

Hope you get a chance to hear Marcus – it’s like a religious experience!