Home & Garden Digital Marketing Week and New Event

The Garden Bloggers Conference is now part of Home & Garden Digital Marketing Week!

2015 Garden Bloggers Conference

2015 Garden Bloggers Conference

Home & Garden Digital Marketing Week conveniently brings together three events in one location… our two luxury home & garden digital marketing conferences including the Garden Bloggers Conference and Design Bloggers Conference (March 6-8, 2016)…and now the new Home Design Digital Marketing Summit (March 8-9, 2016).

Debuting this year during Home & Garden Digital Marketing Week, the Home Design Digital Marketing Summit (HDDMS) is a MUST ATTEND for everyone selling luxury products and services to consumers and trade. The conference is built in response to overwhelming demand from interior designers, bloggers, retailers, showroom operators, architects, landscape architects, and garden professionals that are eager, but need guidance and more expertise, in understanding how to navigate the changed and continually evolving digital marketing landscape.

One action-packed and information-filled week offering all the right internet marketing, branding, and social media approaches for growing any style of luxury home design business in this new marketing reality. One All-Access Pass registration allows you to attend all three conferences during Digital Marketing Week.  Or, you can attend just one of the three conferences with a corresponding event-specific pass.

Whatever combination of events you choose, you will discover a chock-full calendar of on-site receptions and a plethora of after-parties and complimentary programming at designated locations in close proximity to the conference hotel.

The Luxury Home Design Industry

…has evolved in its reliance on the internet for personal and business branding, sale of design services and products, and participation in home design marketplaces and forums that connect consumers and the trade. It is increasingly challenging, and often intimidating, for interior designers, architects, landscape architects, garden professionals, showroom operators, luxury home retailers, manufacturers and brands to keep up, understand, and successfully execute a balanced internet marketing program in an evolving digital landscape.

As Organizers

…of the sixth Design Bloggers Conference and third Garden Bloggers Conference we have been guide and witness to the design trade’s enthusiastic transition from traditional to web-based content and social media marketers. First websites, then blogs and social media, and now industry marketplaces, e-commerce engines, and lead generation technology have been helpful to those home and garden professionals insistent on learning and participating to avoid being left behind.

While our blogger conferences continue to offer packed agendas with industry rock stars, top bloggers, internet marketing pros, leaders in brand building, social media gurus, and industry pros with success stories to share, the digital marketing opportunity and education imperative in the Home & Garden space has blossomed. Esteem Media has now taken on the job of fulfilling the unaddressed need for valuable face-to-face networking and practical takeaways on topics ranging from direct to consumer web sales, personal branding, social media, design marketing platforms, lead generation, content marketing, digital alliances, and more during one action-packed, networking-galore, and content-rich Home & Garden Digital Marketing Week – exclusively for the luxury Home & Garden industry, specially tailored for our industry’s unique needs, and in a comfortable and non intimidating environment comprised of your industry peers.

WHO SHOULD ATTEND?

  • Interior Designers
  • Design Bloggers
  • Industry Product Manufacturers
  • National and Local Design Showrooms
  • Architects, Luxury Design Retailers
  • Garden Bloggers
  • Landscape Architects
  • Industry PR and Agency Professionals
  • Market Centers
  • Anyone interested in learning how to use digital tools to market
    more effectively to the Luxury Home & Garden Consumer.

WHERE 

Grand Hyatt Atlanta in Buckhead
3300 Peachtree Road NE, Atlanta, GA 30305

Register for the All-Access Pass which allows you to attend all three conferences during Digital Marketing Week.  Or, you can attend just one of the three conferences with a corresponding event-specific pass.

 

Highlights from the 2015 Garden Bloggers Conference

GBC- kfp-selfie-stickWe are so grateful to our attendees, speakers, sponsors, and exhibitors for making our second Garden Bloggers Conference a success!

So many to thank – from Nate Berkus, Bunny Williams, Marcus Sheridan, Shawna Coronado, Lisa Steele, Jan Bills, Linda Ly, Rochelle Greayer, Sara Bendrick, Nick McCullough, Allison McCullough, and Kelly Fitzsimmons just to name a few.

We also want to acknowledge the generous support of:

  • Bonnie Plants for providing 5 new garden bloggers the opportunity to attend the event as part the Conference Scholarship Program and Sponsorship.
  • Proven Winners for sponsoring the 2015 Garden Bloggers Conference Hall of Fame Awards. This year our Hall of Fame winners included Best Overall Blog: Red Dirt Ramblings, Dee Nash; Best Blog Graphics, Photography, and Presentation: Green Thumb White Apron, Brett Youmans; Best Writing: Mother of a Hubbard, Cathy Rehmeyer; and Best New Blog: Redeem Your Ground, Doug and Brittany Scott.
  • The Garden Writers Association and The Association of Professional Landscape Designers (APLD) for embracing our event from the very beginning and sharing our vision for the focus of the program.
  • The more than 70 exhibitors and sponsors on our expo floor shared with our sister event Design Bloggers Conference – from ADAC to Vita – who strive to make our lives better and more beautiful.

Garden Blogger Conference After Party EventIf you missed the event we figured that we couldn’t summarize the conference any better than YOU, our attendees, so here you’ll find a collection of the highlights, recaps, new friends, and key takeaways from the conference, along with lots of photos.

Hoping we all meet again next year!

 

 

 

Dan Hinkley to Speak at Garden Bloggers Conference

Dan-Hinkley_photo2

We are thrilled to announce that Dan Hinkley will be speaking at the Garden Bloggers Conference.

In 1987, while teaching horticulture at Edmonds Community College north of Seattle, Dan and his partner, Robert L. Jones, began Heronswood Nursery, near Kingston, WA.  Devoted to introducing rare and unusual plants to gardeners of North America, this endeavor has led Hinkley into the wilds of China, South and Central America, Mexico, New Zealand, South Africa, Nepal, Vietnam, Taiwan, Sikkim, Bhutan, Tasmania and Canada numerous times a year for the past 22 years.  Heronswood Nursery previously listed nearly 3000 plant species, and has shipped to 48 states as well as England, Europe and Asia.  His sizable and productive potager at Heronswood has been widely published. When W.A.Burpee closed the garden and nursery in May of 2006, Dan independently focused his attentions on continued plant hunting, writing, speaking and plant research.

Dan has written for a number of periodicals, including Pacific Horticulture, The American Gardener, Garden Design, The Gardener, Horticulture Magazine, American Nurseryman, Gardens Illustrated, Martha Stewart Living, Fine Gardening and The English Garden, as well as having regular columns in Horticulture Magazine, and an occasional horticulture feature for the Seattle Times.  He is a contributing editor to Horticulture Magazine and has appeared many times on Martha Stewart Living television as a gardening correspondent.  On April 17, 2007 Dan appeared in a PBS NOVA program, The First Flower, exploring the flora of remote mountains of China.

His first book, Winter Ornamentals, was published in 1993 and his second, The Explorers Garden:  Rare and Unusual Perennials, received the 1999 Book of the Year Award from the American Horticultural Society.  His third book, released in May of 2009 and the second in a series of three, is titled The Explorers Garden:  Shrubs and Vines from the Four Corners of the World for which he received the 2010 Book of the Year Award from the American Horticultural Society.

In 2003, Dan was honored with the Scott Arboretum Gold Medal from Swarthmore College in Pennsylvania for his lifetime achievements in horticulture.  He has been awarded the Marcel Le Piniac Award from the American Rock Garden Society, The Medal of Honor from the Garden Club of America, The Garden Communicator of the Year award from the American Nurserymen and Landscape Association, the White Gold Medal from the Greater Cleveland Horticultural Society, and in 2006, the Liberty Hyde Bailey Award from the American Horticultural Society for a lifetime of achievement in education, writing and plant exploration.  He received on June 21, 2007 and July 2, 2007 respectively, the George Robert White Medal of Honor from the Massachusetts Horticultural Society for the advancement of interest in horticulture in the broadest sense; and from the Royal Horticulture Society of Great Britain, the Veitch Memorial Medal for his outstanding contribution to the advancement of the science and practice of horticulture.  In March of 2008 Dan was appointed to memberships of the boards of both the Elisabeth C. Miller Botanical Garden Trust and the Elisabeth C. Miller Botanical Garden Endowment Trust.  In 2010 Dan was presented the Perennial Plant Association Award of Merit for contributions to the advancement of the perennials plant industry through lectures, writing and plant exploration.

Dan Hinkley currently resides in Indianola, WA where he is in the process of realizing his latest endeavor, the Gardens of Windcliff.  Among many and varied garden spaces the project includes a large greenhouse, raised beds, and a generous potager for research in edibles, all on a south-facing bluff overlooking Puget Sound; and is in the process of writing his third book for Timber Press in the Explorer’s Garden series, a second book on the Winter Garden this time for Timber Press, and a book for Farrar Strauss and Giroux on the Making of Heronswood.