Connect With Thousands of Buyers

The Garden Bloggers Conference is a unique opportunity to connect with the “new media” of gardeners,  garden and landscape designers, and convey your message about your product or service to key influencers who write about garden and landscape design and the gardening industry on a daily basis. Garden bloggers are more than just passionate about gardens, gardening and landscaping. They are actively socializing their experiences by publishing their thoughts on the Internet and engaging their community of  followers in conversations around their favorite topic –gardening and landscaping. The nearly 200 bloggers who will attend the conference have a combined total readership of thousands, all of whom are active buyers in the marketplace. For more information on sponsorship and exhibiting opportunities, contact Andrew Witter at andrew@garden-bloggers-conference.com.

Have Your Product Reviewed by the Key Influencers in the Buying Process

A comprehensive study by Jupiter Research illuminates why bloggers have become so important to the buying process, and why bloggers should be a key component of your marketing strategy. Simply put, blogs influence purchases: over one half (52%) of blog readers say they find blogs useful for purchase information. And when it comes to influence, bloggers who have a niche focus, like garden bloggers, increase the influence factor. For those who have found blog content useful for product decisions, more than half (56%) say blogs with a niche focus and topical expertise were key sources.

Blogs’ Place in the Purchase Cycle

Blogs factor in to critical stages of the purchase process, weighing most heavily at the actual moment of a purchase decision, according to the study: Among respondents who say they have trusted blog content for purchase decisions in the past, over half (52%) say blogs played a role in the critical moment they decided to move forward with a purchase.

Reader Trust is The Key to The Buying Influence of Blogs

For frequent blog readers, ads on blogs are on par with sponsored search results, one of the most prevalent and successful forms of advertising on the web – and trust of blog advertising exceeds that around social networking site advertising.

Fully 25% of frequent readers say they trust ads on a blog they read; paid search links also account for 25% of their responses; and 19% say they trust ads on social networking sites.

The study also suggests ads on blogs spur various activities:

  • 40% of blog readers have taken action as a result of viewing an ad on a blog; 50% of frequent blog readers say so.
  • Top activities include the following: read product reviews online (17%); sought out more info on a product or service (16%); visited a manufacturer or retailer website (16%).